The Marketing word explains half the story. For every business or service marketing plays a very major role in its success. Whatever the business or service is, Clients or customers are the one basic requirement of the business. Serving or selling them is the point of the business. To find or attract them the only way is through marketing.
When it comes to marketing in the present scenario there is major source of marketing one is Traditional Marketing and the other one is Digital Marketing.
From years people are opting from traditional marketing. After the rise of internet Digital marketing is playing a major role in the success of many Businesses. When compared to traditional marketing Digital Marketing is taking the upper hand due to various reasons.
Starting with the definition of Traditional Marketing and Digital Marketing
Traditional marketing means the ads you encounter on a daily basis on various mediums such as magazine ads, newspaper ads, television ads, radio or FM ads, Telemarketing ads, billboards, Fliers and etc. Though it has evolved the basic aspects have remained the same.
Digital Marketing means the ads you see online on various online platforms such as search engines, social, blogging and etc such as Facebook, Twitter, Instagram, LinkedIn, email promotion, Paid pop-ups. Clickbait and etc.
Here are a few reasons why digital marketing is important in today’s world and how it is having an upper hand over traditional marketing.
- Fast Results
- Low Pricing
In traditional marketing for getting results, it may take weeks, sometimes even months. Whereas the digital marketing results are faster and due to the reporting it has it will be very easy to analyze understand and optimize the marketing techniques. In Digital marketing you can have a track on live visitors, user behavior, Conversion rates which are not possible in traditional Marketing.
Newspaper ads, television ads, pricing is very costly whereas Online marketing is not that costly which makes small businesses, new entrepreneurs also go for marketing not only the bigger brands. These marketing methods have increased the scope and development of small brands into bigger brands in very few years due to the cheap pricing. The digital marketing method has changed the way the marketing industry works.
People don’t pay for the ad that they see in the newspaper or that ad they listen in the radio. The main point of the buyer is reading news or listening to music or knowing the forecast. The ad the buyer sees may or may not be relevant for him which makes the ad irrelevant for many of the buyers. But in digital marketing, the ads are set to the interest of the user. A specific ad is shown to the one who is interested in that specific product or the service. Hence, in the comparison of traditional vs. digital marketing, digital marketing has seemed to be intriguing to people and the chances are very less where the user getting annoyed.
While branding it is important that the user understands what are you, what is your product or what is your service, how are you better than others and many more. In traditional marketing, you don’t have that much scope and change to explain to the viewer all the details all you can do is make the viewer interested in your product by giving a catchy title or some attractive image as you will be having very limited space. Either it might be a column on a newspaper with limited dimension of space or few seconds on radio. When it comes to Digital Marketing you can make a completely interactive website including content videos, images to make the user have a complete understanding of your product or service which will help big time to brand your business.
In traditional Marketing the engagement with the customer is very low and it is not possible to find out which customer is interested unless the customer himself engages with the business whereas in digital marketing there are tools that help us to find the potential customers and can work on them to make conversions. This is one of the major aspects which makes digital marketing preferable for all kinds of business.